Podcast #3: Out‑of‑Trend Products – How to Spot & Kill Them
Stop Wasting Ads on Products Whose Time Has Passed
Why This Topic Matters
Most sellers hold on to fading products—often called dead stock—far too long. The result: stalled growth, wasted ad spend, and cluttered catalogs that confuse both buyers and the marketplace algorithm. In this episode we’ll show you how a proactive marketplace cleanup saves budget and boosts visibility:
- The data signals that scream “time to move on” (CTR drop, search volume slide, rising CPC)
- How to delist products safely—or discount and bundle them—before they become dead stock
- A proven 3‑step “sunset” and marketplace cleanup playbook to keep your catalog lean and profitable
Episode Structure
1. Mini‑Webinar
- Product lifecycle basics and why trend decay hits faster on marketplaces
- 5 quantitative signals to track weekly (Seller Center + third‑party tools)
- Decision tree: discount, bundle, or kill?
2. Live Store Audits
We’ll review five real listings—from electronics accessories to home goods—that crashed after their peak. You’ll see:
- How data predicted the drop months before sales tanked
- Quick fixes vs. hard kills
3. Interactive Q&A
Ask anything about product lifecycle, clearance tactics, or catalog pruning. Submit your store in advance for a chance to be the Hot Seat audit.
Save Your Seat – Clean Up Your Catalog Before the Next Campaign
Getting rid of dead weight frees budget and algorithm love for the products that can still win.
Registration Perks
Downloadable Product Sunset Checklist (PDF)
Full slide deck with decision tree & KPI benchmarks
Priority slot to submit your product for live review
Register NowSubmit Your Question or Store for Live Audit
Have a challenge you'd like us to address? Submit your store link or question below. We’ll select the most relevant entries for live feedback during the Q&A segment.