In our previous article, we explored how Shopee evaluates your product before distributing ads. Now it's time for sellers to review the actual content inside each advertised product listing.
Below are the 5 most critical product content elements—these are the first “touchpoints” Shopee uses to decide whether a product deserves priority in ad distribution.
1. Product Title
The title is Shopee’s first reference point to determine whether your product matches the user’s search query.
A strong title should:
- Clearly state the product category
- Contain main keywords buyers usually search for
- Highlight a key benefit or unique feature
Unoptimized example: Cute Women’s Dress
Better example: A-Line Wrinkle-Free Puff Sleeve Dress | Korean Design | Beige
2. Main Product Image
Your main product image is the gateway to attracting clicks in search results.
Make sure your image:
- Has a clean layout, with the product filling most of the frame
- Uses a bright background and sharp visuals
- Includes simple text highlights (e.g., “Free Shipping”, “New 2025 Model”)
📌 Don’t ignore secondary images and videos—they have a huge impact on scroll-stop time and purchase rates.
3. Product Video
Shopee tends to favor products with short, clear videos in its ad distribution.
A great product video doesn’t need a studio—just:
- A quick hook: Speak to the buyer’s need or problem
- A clear product intro: Brief and benefit-focused
- A light call to action: “Ready Stock”, “All Sizes Available”, “Click to View”
🎯 With just a phone and good lighting, you can outperform 80% of sellers with no video at all.
4. Product Description
The description isn’t just for information—it’s your final push to convince buyers.
An effective description should:
- Start with the main benefit
- Use clear formatting: bullet points, short paragraphs
- Avoid all caps or dense blocks of text—ensure it’s mobile-friendly
📌 Focus on the value the product provides, not just technical specifications.
5. Ratings & Reviews
Products with few or poor reviews often get lower visibility in Shopee ads.
Sellers should:
- Proactively ask for reviews after delivery
- Respond to negative feedback transparently and fast
- Maintain good metrics: on-time delivery, accurate description, correct orders
🎯 Good reviews not only boost conversions—they’re also a key factor for Shopee to keep pushing your product in ads.
Conclusion
Shopee doesn’t advertise for you—it only promotes products that meet their internal quality standards.
Before ramping up your ad budget, double-check these 5 fundamental elements to ensure your product is ready to be shown, clicked, and purchased.
📚 In our next article, we’ll share how sellers can manage and update product content regularly, keeping ad performance optimized not just once—but consistently over time.
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