Many sellers on Shopee spend millions of VND every month on Auto Ads, yet the results often fall short of expectations.
The issue often doesn’t lie in Shopee’s ad system — but in the very products you're promoting.
📉 Ads Only Amplify What Already Exists
On Shopee, advertising acts as a magnifier.
It helps your product reach more people — but only if your product already meets basic content and quality standards.
If your product listing has unoptimized content, unappealing images, unclear titles, or lacks conversion-focused descriptions...
➡️ Then even increasing your budget won’t improve the outcome.
⚠️ A Common Scenario
A fashion brand spends 25–30 million VND/month on Auto Ads. However:
- CTR is below industry average
- Conversion rate is under 1%
- Product listings have common issues:
- Titles lack core keywords
- Main image doesn't showcase product advantages
- Description is too wordy and poorly structured
- No product video
👉 The result: Poor ad delivery, low engagement, wasted budget with little return.
📌 So Where Should Sellers Begin?
Before optimizing your ad budget, ask yourself:
- Is my product clear, attractive, and trustworthy enough to catch a buyer’s eye while scrolling?
- Am I communicating real value — or just listing technical details?
- If I were the buyer, would I click on this product over the hundreds of similar ones?
🧭 Conclusion
Shopee Auto Ads aren’t magic.
They only work when the product listing is already optimized — from title and image to description and reviews.
To make ads work, you must first build a strong product foundation.
In upcoming posts, we’ll break down how Shopee evaluates your product content and makes display decisions — something most sellers overlook.
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