Podcast #2: Sales Without Profit – Why You’re Still Losing Money
You Don’t Need More Ads — You Need Better Execution
Part 1: Why You’re Selling More but Earning Less
In our second episode of "Market Moves," we tackle one of the most painful realities in e-commerce: you’re getting orders, but your wallet isn’t getting fatter.
"I doubled my ad budget, but conversions didn’t improve. I’m stuck at 2M VND/day and can’t scale further."
Sound familiar? This episode breaks down why many sellers are not lacking products — they’re lacking systems, analysis skills, and tool mastery.
Why This Matters
- Choosing the right product is just step 1 — profitable scaling comes from strategic execution
- Most sellers lose money not because of bad products, but because they:
- Misinterpret data
- Fail to optimize programs (discounts, shipping, bundles, ads)
- Depend too much on one tool (usually ads)
- Platform tools are free — but misusing them can be expensive
This episode helps you stop the bleeding and rethink your selling model.
Common Mistakes We’ll Cover
- Misjudging product performance due to poor data reading
- Running ads with no conversion plan or profit guardrails
- Failing to use cross-selling, bundling, or platform marketing tools
- Not aligning offers with market demand (wrong price, no urgency)
- Violating platform policies → no search visibility, no traffic
- Selling to the wrong segment (e.g. resellers) without price structure
Part 2: 6 Live Case Studies – Real Stores, Real Struggles
Case | Category | Key Issue |
#1 | Grocery | Subjective decision-making, no data analysis skills |
#2 | Health | Wrong tool setup: high sales = no profit; profit = no sales |
#3 | Mom & Baby | No offer, no incentive, pricing worse than competitors |
#4 | Computer Accessories | Selling to resellers → price war → needs strategic tool use |
#5 | Fashion Accessories | Full ad dependency, poor use of marketing modules |
#6 | Men’s Footwear | Policy-violating product + SEO failure = no search traffic |
Each audit shows what sellers miss when focusing only on product without thinking conversion, margin, or compliance.
Part 3: Q&A – Ask Us Anything
- Send your store for a live mini-audit (Hot Seat)
- Ask about pricing, tool setup, or ad strategy
- Learn how to break through plateaus without burning more ad budget
Don’t Miss It — You Might Be One Tool Away From Profit
This isn’t about picking the right product. It’s about turning the right product into real profit.
What You’ll Receive When You Register
Full slide deck + audit breakdown summary
Free checklist: "Profit-Ready Setup – 10 Must-Have Checks"
Priority access to future Hot Seats and bonus resources
Register NowSubmit Your Question or Store for Live Audit
Have a challenge you'd like us to address? Submit your store link or question below. We’ll select the most relevant entries for live feedback during the Q&A segment.