Skip to Content

​

Retargeting Strategy for Shopee & TikTok Shop: Optimize Ads, Increase Conversion Rates

A step-by-step guide to building a professional retargeting strategy from scratch

Add to calendar:
Outlook Google Agenda

Event Information

Podcast Overview

In this podcast, we will:
  • Explain why retargeting drives higher ROI compared to cold ads.
  • Compare how retargeting works differently on Shopee vs. TikTok Shop.
  • Show you how to build retargeting campaigns with budgets starting from just 100,000 VND/day (~$5).
  • Share a real-world case of increasing ROAS from 1.5x to 5x using keyword and bid structure.
  • Highlight the most common mistakes sellers make when retargeting.

Who Should Join?

  • Store owners running ads on Shopee or TikTok Shop who want better performance.
  • In-house marketers for D2C or retail brands on marketplaces.
  • D2C businesses building a scalable ad system across platforms.
  • Shopee Master Course students looking to practice advanced strategies.

What You'll Get

  • PDF Guide: “Retargeting Strategy for Shopee & TikTok Shop: Framework – Keywords – Audiences”, including:
    • Keyword Layering Template (Shopee): how to segment intent using keywords and structure ad groups accordingly.
    • Audience Building Checklist (TikTok Shop): step-by-step instructions to create Pixel-based audiences and budget recommendations.
    • Ad Copy Templates: tailored messages for each user behavior stage (viewed video, product, or added to cart).
  • A chance to have your store audited live in Podcast #14 (limited slots).

Want to Run More Efficient Ads Without Increasing Your Budget?

Join this podcast to learn how to implement retargeting that increases conversions and reduces waste.

Register now & get your free guide!

👇 Want your store reviewed in the next podcast? Leave your info — our LMC experts will support you 1-on-1, free of charge.

Submit Your Question or Store for Live Audit

Have a challenge you'd like us to address? Submit your store link or question below. We’ll select the most relevant entries for live feedback during the Q&A segment.

We’ll do our best to answer your question live — or follow up with a reply via email.
We may feature your store audit live — or get back to you with feedback via email.
Submit