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Market Moves – Season 1: Foundation to Scale

Market Moves – Season 1: Foundation to Scale

This 26-episode podcast series guides e-commerce operators through practical lessons, live audits, and strategic playbooks. From fixing store foundations to scaling across platforms like Shopee and TikTok, it's your real-world MBA for marketplace growth.
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Responsible Phạm Văn Huân
Last Update 06/17/2025
Completion Time 1 day 8 hours 6 minutes
Members 3
Podcast
Podcast #10 Audit Your Shopee Store Like a Pro With the PTC Framework
Podcast #10 Audit Your Shopee Store Like a Pro With the PTC Framework
Welcome to this Exclusive Podcast Episode — your deep dive into advanced Shopee store optimization. If you're done guessing and ready to make decisions based on real data, this session is made for you. We’ll walk through our proprietary PTC Audit Framework — Product, Traffic, Conversion — to dissect real stores and demonstrate: How to conduct a professional Shopee store audit to uncover what's working and what’s holding you back. Practical steps to optimize your product structure and improve product-tiering. How to interpret conversion data and fix leaks in CTR, Add-to-Cart, and Checkout. Why your current operational strategy might be your biggest bottleneck — and how to fix it fast.
Video
Common Mistakes in Choosing Products for E-commerce Platforms
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Market Moves – Season 1: Foundation to Scale
Podcast #1 Common Mistakes in Choosing Products for E-commerce Platforms
In the first episode of our new livestream series "Market Moves," we dive into the critical (and often overlooked) mistakes sellers make when choosing products to sell on Shopee, Lazada, or TikTok Shop. Are you making these mistakes? - Selling just because others are selling it. - Choosing products with razor-thin margins. - Targeting markets that are too small to scale. - Selling items that violate platform policies. - Hesitating to delist products when they go out of trend.
Video
01:20
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Sales Without Profit – Why You’re Still Losing Money
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Market Moves – Season 1: Foundation to Scale
Podcast #2: Sales Without Profit – Why You’re Still Losing Money
In our second episode of "Market Moves," we tackle one of the most painful realities in e-commerce: you’re getting orders, but your wallet isn’t getting fatter. "I doubled my ad budget, but conversions didn’t improve. I’m stuck at 2M VND/day and can’t scale further." Sound familiar? This episode breaks down why many sellers are not lacking products — they’re lacking systems, analysis skills, and tool mastery.
Video
01:23
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Decoding MAP & Policy Traps That Kill Product Visibility on Marketplaces
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Podcast #6: MAP Violations & Policy Traps That Kill Visibility
Podcast #6: MAP Violations & Policy Traps That Kill Visibility
Preview
Drowning in a sea of e-commerce metrics? Not sure which Shopee KPIs actually predict revenue? In this 40-minute session, we’ll help you cut through the noise, guide you on how to track daily metrics, walk you through a real weekly KPI dashboard, and break down monthly KPI trends—so you can drive sustainable growth for your online store in Vietnam’s ever-shifting e-commerce landscape.
Video
01:35
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Key Metrics E-commerce Sellers Should Track Daily / Weekly / Monthly
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Market Moves – Season 1: Foundation to Scale
Podcast #7 Metrics that Matter What to Track Daily Weekly Monthly
Drowning in a sea of e-commerce metrics? Not sure which Shopee KPIs actually predict revenue? In this 40-minute session, we’ll help you cut through the noise, guide you on how to track daily metrics, walk you through a real weekly KPI dashboard, and break down monthly KPI trends—so you can drive sustainable growth for your online store in Vietnam’s ever-shifting e-commerce landscape.
Video
01:21
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Product Tiering Hero, Traffic Bait & Upsell Logic
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Market Moves – Season 1: Foundation to Scale
Podcast #8 Product Tiering Hero, Traffic Bait & Upsell Logic
Episode 8 of our Season 1 Podcast dives into a strategic yet highly actionable topic: product tiering — a framework to organize your product catalog to attract traffic, increase conversions, and maximize profits.
Video
01:14
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[Private] Audit Your Shopee Store Like a Pro With the PTC Framework
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New Content
Podcast #10 Audit Your Shopee Store Like a Pro With the PTC Framework
Podcast #10 Audit Your Shopee Store Like a Pro With the PTC Framework
Preview
Welcome to this Exclusive Podcast Episode — your deep dive into advanced Shopee store optimization. If you're done guessing and ready to make decisions based on real data, this session is made for you. We’ll walk through our proprietary PTC Audit Framework — Product, Traffic, Conversion — to dissect real stores and demonstrate: How to conduct a professional Shopee store audit to uncover what's working and what’s holding you back. Practical steps to optimize your product structure and improve product-tiering. How to interpret conversion data and fix leaks in CTR, Add-to-Cart, and Checkout. Why your current operational strategy might be your biggest bottleneck — and how to fix it fast.
Video
01:30
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