Market Moves – Season 1: Nền tảng để mở rộng quy mô

In the first episode of our new livestream series "Market Moves," we dive into the critical (and often overlooked) mistakes sellers make when choosing products to sell on Shopee, Lazada, or TikTok Shop. Are you making these mistakes? - Selling just because others are selling it. - Choosing products with razor-thin margins. - Targeting markets that are too small to scale. - Selling items that violate platform policies. - Hesitating to delist products when they go out of trend.

In our second episode of "Market Moves," we tackle one of the most painful realities in e-commerce: you’re getting orders, but your wallet isn’t getting fatter. "I doubled my ad budget, but conversions didn’t improve. I’m stuck at 2M VND/day and can’t scale further." Sound familiar? This episode breaks down why many sellers are not lacking products — they’re lacking systems, analysis skills, and tool mastery.

Why This Topic Matters Most sellers hold on to fading products—often called dead stock—far too long. The result: stalled growth, wasted ad spend, and cluttered catalogs that confuse both buyers and the marketplace algorithm. In this episode we’ll show you how a proactive marketplace cleanup saves budget and boosts visibility: The data signals that scream “time to move on” (CTR drop, search volume slide, rising CPC) How to delist products safely—or discount and bundle them—before they become dead stock A proven 3‑step “sunset” and marketplace cleanup playbook to keep your catalog lean and profitable

Invite-Only Masterclass: Navigate the New Era of Shopee & Marketplace Advertising In Podcast #4, we go beyond the basics — this session is reserved for our most serious learners who want to stay ahead of the game in 2025. We’ll uncover what’s changing, what’s working, and what strategies you need to update NOW if you want to survive rising ad costs and increasing competition.

This is the first episode in our series uncovering the myths that keep e-commerce businesses from becoming truly profitable. We begin with the biggest misconception of all: that GMV equals success. Many online sellers chase high GMV (Gross Merchandise Value) but overlook the real profitability behind their sales. High revenue might feel great, but true growth comes from sustainable profits. This insightful first episode will: Teach you the crucial difference between GMV and profit. Share a 3-layer margin calculation framework to diagnose hidden losses. Present real-world case studies exposing common pitfalls. Provide practical tools (including our GMV vs. Profit Calculator) to monitor and improve your store's financial health.

Drowning in a sea of e-commerce metrics? Not sure which Shopee KPIs actually predict revenue? In this 40-minute session, we’ll help you cut through the noise, guide you on how to track daily metrics, walk you through a real weekly KPI dashboard, and break down monthly KPI trends—so you can drive sustainable growth for your online store in Vietnam’s ever-shifting e-commerce landscape.

Drowning in a sea of e-commerce metrics? Not sure which Shopee KPIs actually predict revenue? In this 40-minute session, we’ll help you cut through the noise, guide you on how to track daily metrics, walk you through a real weekly KPI dashboard, and break down monthly KPI trends—so you can drive sustainable growth for your online store in Vietnam’s ever-shifting e-commerce landscape.

Episode 8 of our Season 1 Podcast dives into a strategic yet highly actionable topic: product tiering — a framework to organize your product catalog to attract traffic, increase conversions, and maximize profits.

If you're driving traffic but getting no sales, the problem likely lies in your store design or combo offer logic. In Podcast #9, we break down the most common mistakes in Shopee store design and the “combo traps” that quietly cripple your conversion rates.

Welcome to this Exclusive Podcast Episode — your deep dive into advanced Shopee store optimization. If you're done guessing and ready to make decisions based on real data, this session is made for you. We’ll walk through our proprietary PTC Audit Framework — Product, Traffic, Conversion — to dissect real stores and demonstrate: How to conduct a professional Shopee store audit to uncover what's working and what’s holding you back. Practical steps to optimize your product structure and improve product-tiering. How to interpret conversion data and fix leaks in CTR, Add-to-Cart, and Checkout. Why your current operational strategy might be your biggest bottleneck — and how to fix it fast.