In the context of an increasingly competitive e-commerce market, brand protection is vital for the sustainable development of any business. However, on e-commerce platforms like Shopee and TikTok Shop, the issues of counterfeit products, brand infringement and fake goods remain complex, significantly affecting the reputation and revenue of legitimate businesses.
So, how is the brand infringement handling process on Shopee and TikTok Shop? This article will provide you with an overview of this issue, as well as guide you on how businesses can effectively protect themselves.
Classification Of Brand Infringement Behaviors On E-commerce Platforms
To effectively handle brand infringement behaviors, we first need to identify what constitutes an infringement. Below are some common brand infringement behaviors on Shopee and TikTok Shop:
- Brand Counterfeiting: Unauthorized use of another brand's name, logo and images.
- Selling Counterfeit and Imitation Products: Mimicking the design and pattern of genuine products to confuse consumers.
- Using Copyrighted Images and Content: Stealing images, videos and articles from other brands for advertising their products.
- Trademark Abuse: Using a registered trademark for products and services not owned by them.
- Direct Comparison and Defamation: Dishonestly comparing their products to those of other brands or making remarks and actions that affect the reputation of those brands.
Brand Infringement Handling Process On Shopee
Step 1: Collect Evidence of Infringement
- Take screenshots of the infringing product: Record full images of the product, including the shop name, product name, product image, product description, etc.
- Save the link to the infringing product: Ensure the link leads to the correct product at the time you discovered it.
- Collect other evidence: Livestream videos, messages, etc.
Step 2: Submit A Request To Remove The Infringing Product
- For Shopee:
- Access the "Report Infringement" section on the Shopee app or website.
- Fill out the required information by Shopee, including:
- Type of infringement
- Information about the infringing seller
- Information about the infringing product
- Evidence of infringement
- Follow up on Shopee's handling results via email.
- For TikTok Shop:
- Go to the product page you want to report.
- Click on the three dots in the top right corner of the screen.
- Select "Report" and follow the instructions.
Step 3: Monitor And Take Further Actions
- Shopee and TikTok Shop will review your request and respond within 3-5 working days.
- In case Shopee & TikTok Shop reject the request, you can resubmit with full evidence or take further legal steps.
Necessary Legal Steps To Protect The Brand
If the above measures are ineffective, you can proceed with the following legal steps:
- Send a warning letter: Request the infringing party to cease their infringing actions.
- File a lawsuit: Claim damages and seek remedial measures.
Recommendations For Businesses
- Register for trademark protection: This provides a legal basis to protect your brand.
- Regularly monitor: Keep track of competitors' business activities and detect early signs of infringement.
- Use brand protection services: Professional units like Lameco will assist you in handling infringement issues quickly and effectively.
Lameco - Your Companion In Brand Management And Development!
For the best support in handling brand infringement on e-commerce platforms, you can contact Lameco - a reputable and professional Brand Protection Service provider. With a team of experts knowledgeable in law and experienced, Lameco will accompany you throughout the process from:
- Monitoring and Detecting Infringements: Lameco uses modern technology to scan and detect brand infringement behaviors online.
- Handling Infringements: Lameco assists businesses in collecting evidence, submitting removal requests and carrying out necessary legal procedures.
- Comprehensive Brand Protection: Besides handling infringements, Lameco also advises and supports businesses in building a systematic brand protection framework, from trademark registration to sustainable brand management and development.
Contact Lameco today for advice and support in brand protection services.
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Lameco - Your Companion in Brand Management and Development!