Industry: Skincare and Cosmeceutical
Markets: Vietnam
Platforms: Shopee, TikTok Shop
Challenges
- Rising volume of counterfeit MartiDerm products listed on major marketplaces.
- Customer complaints about fake products damaging brand reputation.
- Loss of traffic to unauthorized and low-priced resellers.
- Limited in-market enforcement capability to act against violators.
The Threats They Faced
Between 2022 and 2024, Vietnam became a key growth market for MartiDerm. However, the surge in online sales attracted counterfeiters and unauthorized resellers. Fake MartiDerm serums and creams appeared across Shopee, and TikTok Shop, leading to customer confusion, loss of brand trust, and potential regulatory risks.
- Over 200 counterfeit listings detected across top marketplaces.
- Unauthorized resellers leveraging platform discounts to undercut official pricing.
- Increased customer service complaints linked to counterfeit purchases.
How IPR Protect Stepped In
Services Applied
- Comprehensive IP Audit across Shopee, TikTok Shop.
- Full Asset Tagging for all MartiDerm SKUs.
- 24/7 Marketplace IP Monitoring.
- Fast Violation Reporting & Takedown Execution.
- Anti-Dumping Strategy Consulting for authorized distributors.
- Legal Escalation Framework (prepared for repeat violators).
Process Brief: We initiated a full IP audit, mapped and registered core MartiDerm products across key platforms, set up live surveillance systems, enforced daily takedowns, and provided monthly executive reporting to track enforcement success.
The Transformation
KPIs Achieved
- 92% of counterfeit listings removed within the first 30 days.
- 26% increase in authentic traffic to official MartiDerm stores.
- 100% takedown success rate for all flagged listings from 2022–2024.
- Strengthened authorized reseller network with clear anti-dumping guidelines.
" Thanks to IPR Protect, we regained control over our brand presence in Vietnam. Their fast enforcement and strategic guidance protected not only our customers but also our business growth. "
Why IP Protection Matters
Proactive IP enforcement in high-growth markets like Vietnam is critical. For premium brands like MartiDerm, safeguarding brand integrity directly supports long-term business performance and customer loyalty.
- Eliminate fake product risks early.
- Maintain premium brand positioning.
- Strengthen official reseller networks and customer trust.
Ready to Safeguard Your Brand?
Start with a free brand audit today. See how IPR Protect can defend your brand across Shopee, Lazada, TikTok Shop, and beyond.