Zo Skin Health, a renowned luxury skincare brand known for its professional skincare products, faced a major challenge when their products were being sold widely across unauthorized e-commerce platforms in Vietnam. This severely affected Zo Skin Health's brand reputation and revenue.
LMC eCommerce, with its professional seller management solution, was trusted by Zo Skin Health to tackle this issue.
Before Partnering with LMC eCommerce:
- Zo Skin Health faced rampant unauthorized sales of their products on e-commerce platforms such as Shopee, Lazada, TikTok Shop, etc.
- These sales activities violated Zo Skin Health's distribution policies, damaging the brand's reputation and revenue.
- Zo Skin Health had difficulty controlling and addressing the violations.
LMC eCommerce's Solution: LMC eCommerce implemented a series of effective solutions to help Zo Skin Health rectify their sales activities on e-commerce platforms:
- Consulting and Perfecting Distribution Policies: LMC eCommerce assisted Zo Skin Health in clarifying and completing the terms of official distribution channels of HOANG HUY COSMETICS CO., LTD - Zo Skin Health's exclusive distributor in Vietnam.
- Handling Violations: On behalf of Zo Skin Health, LMC eCommerce directly worked with violating e-commerce stores, demanding the removal of Zo Skin Health products from their listings.
- Collaborating with E-commerce Platforms: LMC eCommerce closely coordinated with e-commerce platforms like TikTok Shop to establish effective violation handling processes and limit unauthorized distribution of Zo Skin Health products.
Market data about the "Zo Skin Health" brand in the period March 24 - Provided by Metric.vn
Results: After just three months of collaboration with LMC eCommerce, Zo Skin Health achieved impressive results:
- 98% Drop in Revenue on TikTok Shop: Revenue from Zo Skin Health products on TikTok Shop in June 2024 was only 12,535,000 VND, a 98% decrease compared to March 2024.
- 85% Reduction in Violating Stores: The number of stores selling unauthorized Zo Skin Health products on e-commerce platforms decreased by 85%.
- Protected Brand Reputation: Tight control over sales activities helped protect Zo Skin Health's brand reputation and customer trust.
Market data on the "Zo Skin Health" brand for the period June 24 - Provided by Metric.vn
Benefits LMC eCommerce Brought to Zo Skin Health:
- Effectively Addressing Rampant Sales: LMC eCommerce helped Zo Skin Health eliminate unauthorized sales on e-commerce platforms, protecting the brand and revenue.
- Saving Time and Effort: Zo Skin Health did not need to spend time and effort monitoring and handling violations themselves.
- Peace of Mind in Business Development: With LMC eCommerce's support, Zo Skin Health could focus on business development and enhancing product quality.
Conclusion
Zo Skin Health’s success story is a testament to the effectiveness of the seller management services provided by LMC eCommerce. LMC eCommerce is committed to offering comprehensive solutions for managing sales activities on e-commerce platforms, helping brands protect their reputation, increase revenue, and achieve sustainable growth.
Additionally, LMC eCommerce offers other services such as:
- Product Review Management: Helping businesses monitor and manage product reviews on e-commerce platforms.
- Advertisement Management: Assisting businesses in creating and managing effective ad campaigns on e-commerce platforms.
- Data Analysis: Providing businesses with detailed data on e-commerce sales activities to help them make informed business decisions.
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