Are your Shopee sales suddenly plummeting, making you anxious? Don’t panic! Take a deep breath and join Lameco in applying these 7 strategic steps to "magically" boost your sales, bringing your Shopee store back on track and achieving spectacular breakthroughs!
Big Picture, Comprehensive Evaluation!
Before diagnosing the sales issue, take some time to evaluate your sales performance comprehensively. Don't just compare with the previous month; take a broader view by comparing with the same period last year.
For example, sales in April-May tend to drop compared to the previous months, then increase again in June-July. This is normal as market demand changes over time. Therefore, adopt an objective perspective and don't worry prematurely if sales do not meet expectations.
Scrutinize Each Product
Become a skilled "detective" and analyze each product in detail to identify the reasons behind the sales drop.
Some questions you need to answer:
- Which products sell slowly?
- Is the product outdated?
- Is the pricing competitive compared to rivals?
- Are there any negative reviews for the product?
- Are competitors "copying" the product at a lower price?
Answering these questions will help you accurately identify the "illness" of each product and find appropriate "treatments."
Understand the Market Like an "Expert"
The market is always changing. Understanding market information is crucial to comprehend why sales are declining.
Ask yourself:
- What are the current consumer trends?
- Are there any ongoing market fluctuations?
- What are the competitors doing?
Using Shopee's analysis tools like "Sales Assistant" in the Marketing channel will help you gain a comprehensive view and "read" the market effectively.
Revamp Products, Increase Appeal
Products are the "soul" of your store. If products are the reason for the sales drop, it’s time to "spruce them up.”
Revamp products by:
- Improving product images: Choose attractive, eye-catching images that clearly showcase the product.
- Writing appealing product descriptions: Highlight the product’s advantages and benefits, using engaging language.
- Running enticing promotional programs: Offer discounts, gifts, free shipping, etc.
- Adjusting competitive prices: Research competitors' prices and set reasonable rates.
Explosive Marketing, Spread the Brand
It's time to "wake up" customers with explosive marketing campaigns! Utilize every effective marketing channel to promote your products and brand.
Some effective marketing channels on Shopee:
- Running Shopee ads: To quickly reach target customers.
- Creating attractive discount codes: To attract new customers and encourage repeat purchases.
- Livestreaming sales: Increase interaction, build trust, and drive purchase decisions.
- Collaborating with KOLs: Partnering with Key Opinion Leaders helps spread your brand and reach more potential customers.
Engage Customers, Build "Loyal Fans"
Remember, customers are "king". Taking time to care for and interact with customers is the most effective way to "retain" them.
Tips for “scoring points” with customers:
- Respond to messages quickly and enthusiastically.
- Answer all customer inquiries.
- Listen and consider customer feedback.
- Build a loyal customer program.
Monitor, Evaluate, and Adjust
Recovering and growing sales takes time and persistence. Regularly monitor and evaluate the effectiveness of implemented strategies to make timely adjustments.
If you're struggling with the "Resurrecting" sales problem for your Shopee store, let Lameco be your companion! With a team of experienced experts, Lameco will help you:
- Analyze the market and competitors.
- Develop long-term business strategies.
- Optimize products and stores.
- Optimize advertising and marketing costs.
Contact Lameco today for a free consultation!
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