About us
Your eCommerce Department, Built and Run for You.
Since 2019, LMC has operated as the embedded eCom function for brands growing on Shopee, TikTok Shop, Lazada, and Amazon SEA - strategy, execution, content, protection, and advisory under one engagement.
What we've built since 2019
Our story
From two founders fixing listings to a full-stack eCom team.
2019 - HCMC start
Two co-founders began fixing marketplace listings for Vietnamese brands in Ho Chi Minh City, one store at a time.
2021 - In-house tooling
Proprietary operations tooling shipped. 100 stores under management. The playbook that still runs today took shape here.
2023 - JSC + Brand Protection
Registered as Joint Stock Company. Brand Protection operations launched across Shopee and TikTok Shop, defending client IP at scale.
2024 - Shopee Premium Enabler
Achieved Vietnam's highest Shopee agency tier - a performance-based certification renewed each quarter.
Today
20+ specialists, 600+ stores, full-stack eCom across four marketplaces. Headquartered in Ho Chi Minh City; serving Vietnam-first brands.
The team
The people behind LMC
Strategy & Growth
" Co-founder leading company strategy, partnerships, and the advisory practice. "
Nam Lê
General Director
Operations & Delivery
" Co-founder heading marketplace operations and a delivery team of 20+ specialists. "
Huân Phạm
Head of E-commerce
What we do
Five ways we grow your eCommerce.
From first-data research to long-term brand defense.
Know your category, pricing position, and competitor gaps before you spend a single dong.
Full-funnel ops on Shopee, TikTok Shop, Lazada, and Amazon SEA - listings, ads, content, and reporting.
Identify and remove infringing listings, gray imports, and counterfeit sellers across platforms.
Storefronts, product pages, and creative assets built to convert - not just to look good.
HoD and GM-level strategic guidance for brands building or restructuring their eCom function.
Scope definitions, transparent VND pricing, and everything in between.
Our values
Three principles that shape every engagement.
Customer First, Always
Every diagnostic, recommendation, and late-night fix is anchored to client outcomes - not our convenience. This is why we report bad news early.
Own It Fully
When we accept a brief, we accept the result. No vendor-mode finger-pointing. We work as your eCom department. This is why we never blame the platform.
Grow or Fade
Continuous improvement is non-negotiable. The marketplace shifts every quarter; a team that stops learning gets left behind. Our 2019 playbooks look nothing like today's.
How we work
Simple engagement. Clear accountability.
Diagnose
We start with a free audit of your current state - marketplace health, content gaps, ops gaps, and growth ceiling. No generic pitch deck.
Build
We design the scope around your specific gaps: service mix, team allocation, and milestones. Fixed scope, clear deliverables.
Operate
We run as your embedded eCom team - weekly reporting, monthly reviews, and direct specialist access. You focus on the brand; we handle the platforms.
Want to talk to the team?
Book a free 30-minute audit. We'll diagnose your current state and propose a fit-tested next step.