Growth · Influencer & Creator Marketing
Put your brand in front of buyers, through the creators they trust.
You pick the look, the message, and the platform. We find, vet, brief, and book the creators - and manage every campaign or retainer from brief to content delivery. KOL/KOC sourcing across TikTok, Shopee, and social channels.
15M/mo + 10% of creator budget - retainer or one-off campaign.
Vietnam-market specialist · Founded 2019 · Shopee Partner · TikTok Shop Partner
Is this you?
Four signs creator content is the missing channel.
This is for you if
- You want to pick the creators who represent your brand and book them for a campaign.
- You want to build reach, awareness, follower growth, or livestream sales through KOL/KOC creators.
- You want creator marketing run as an ongoing retainer or a one-off campaign project.
- You are pre-launch or running your own store and want creator work handled without a managed-store retainer.
Looking for something else?
You want a commission-based creator network where payout follows the sale.
Affiliate Program ManagementCommission-based, open-network - a different model from brand-directed booking.
You want your whole store run day-to-day, not just the creator channel.
Managed Marketplace OperationsCreator work is already included inside the full retainer.
The difference
Influencer & Creator Marketing vs Affiliate Program Management.
Two creator models, one decision. Pick by how much brand control you want and how you prefer to pay.
Fee-based, brand-directed booking. You select the creator profile; LMC sources, vets, briefs, and books them. Full brand control - you approve creators before any booking is confirmed. You pay an upfront creator fee; LMC charges 10% of the creator budget. Best for: brand-building campaigns, specific voice or aesthetic requirements, and livestream-driven sales.
Commission-based, open network. Creators in the platform's affiliate program self-select your products. You pay per attributed sale at the commission rate you set. No upfront creator fee. LMC charges 5% of the affiliate-attributed GMV. Best for: broad reach, pure pay-for-results, and scalable GMV at low upfront cost.
How we deliver
Source, brief, ship - content that moves stock.
From brief and creator profile to campaign delivery and reporting.
Brief and creator profile
You brief the campaign goal - awareness, sales, follower growth, or livestream. LMC builds a creator profile: tier, category, audience demographics, and content format.
Creator sourcing and vetting
Candidates identified from the platform database. Audience quality, engagement rates, and brand-safety checks completed before any name is presented to you.
Booking and contracting
Selected creators briefed and booked. Content deliverables, usage rights, and timeline documented in the creator contract.
Content management
Content draft reviewed by LMC before posting. Platform compliance and brief compliance checked. Issues caught before they go live.
Campaign reporting
Reach, engagement, follower growth, and platform-attributed GMV reported at campaign close or monthly for retainers.
What you receive
Branded creator content with disclosed pricing.
Creator profile and shortlist presentation
A vetted shortlist with audience data and performance benchmarks - ready for your approval before any booking is made.
Full vetting - audience quality, engagement, brand safety
Audience authenticity, engagement rate, demographic match, and brand-safety history checked on every candidate.
Brief, booking, and contract management
Every creator engagement documented - deliverables, usage rights, posting schedule, and compensation.
Content draft review before posting
LMC reviews every piece of content against the brief and platform compliance standards before it goes live.
Campaign or retainer performance report
Reach, engagement, clicks, and platform-attributed GMV reported per campaign close or monthly for ongoing retainers.
Macro KOL scoping (1M+ followers)
Macro KOL engagements require separate negotiation and budget planning. Scoped individually - not bundled into the standard retainer rate.
How it is priced
Setup, sourcing, content fees, paid talent.
- Monthly retainer (ongoing mode)
- 15M VND
- Creator-budget coordination fee
- 10% of creator budget
- One-off campaign project
- Scoped per campaign
- Minimum term (ongoing mode)
- 3 months
- The 10% fee is a coordination fee on the creator budget - the fees paid directly to creators. It is not a markup on ad spend. Platform ad spend (e.g. Spark Ads) is never marked up. The distinction is exact and GM-approved.
- Macro KOL engagements (1M+ followers) require higher budgets and separate negotiations. Scope these on the scoping call.
- No reach, view, or conversion guarantee. Creator performance is influenced by platform algorithms, content quality, and audience behavior beyond LMC's control.
All prices in VND, exclusive of VAT.
Why LMC
We have built creator pipelines on Shopee and TikTok.
Creator quality checks cover audience authenticity, engagement rate, audience demographics, and brand-safety history - not just follower numbers.
Content goes through LMC before it goes live. We catch compliance issues - platform policy and brief accuracy - before they become public problems.
Creators with 1M+ followers require higher budgets and separate negotiations. We scope these honestly - we do not book a nano-KOL and call them a macro.
Every creator engagement is documented - usage rights, posting window, content approval process, and payment terms. You receive a copy of every contract. No handshake deals that turn into disputes when the content gets repurposed for ads.
Frequently asked questions
What brand owners ask before commissioning creator work.
What is the difference between the 10% coordination fee and a markup?
The 10% is charged on the creator budget - the fees paid directly to creators. It is a management fee for sourcing, vetting, briefing, contracting, and content review. Platform ad spend coordination (Spark Ads alongside creator content) is never marked up.
Do you guarantee reach or engagement rates?
No. Reach and engagement depend on platform algorithms, content quality, and audience behavior. LMC provides vetting data and historic performance ranges; we cannot guarantee future results.
What is the difference between a retainer and a one-off campaign?
Retainer: ongoing creator marketing at a fixed monthly budget over 3+ months - suitable for sustained brand-building. One-off campaign: a defined brief, a set creator list, a specific timeline - suitable for launches, promotions, or seasonal moments.
Can you source micro, nano, and KOL-tier creators?
Yes for nano and micro. Macro KOL (1M+ followers) are scoped separately because their rates and negotiation requirements are materially different.
How is this different from Affiliate Program Management?
Influencer & Creator: you pick the creators, brand-directed, upfront fee, full content control. Affiliate: open creator network, commission-based, creators self-select products. Both can run simultaneously on the same store.
Can I run this without a Shopee or TikTok Shop store?
Yes. Brand-awareness campaigns and follower-growth campaigns do not require a live store. For sales-focused content (Spark Ads, TikTok Shop cart links), a live store is required.
Who owns the content after posting?
Usage rights are negotiated per creator and documented in the creator contract. The standard approach is a defined usage window - repurposing for ads or owned channels requires a separate rights agreement.
How long does it take to go live?
A typical campaign is live within 2-3 weeks of brief sign-off: one week for creator shortlist approval, one week for contracting and product seeding, then content goes through LMC review before posting. Rush timelines are possible but reduce the creator pool we can vet properly.
The right creators, briefed and booked - so your brand gets seen.
A 30-minute scoping call is free. We review your campaign brief, confirm the creator tier and budget, and give you a shortlist timeline.
Prefer not to book a call yet? Send us your questions and we'll point you to the right next step.
15M/mo + 10% budget
Book a scoping call