Growth · Affiliate Program Management
A network of creators selling your products. You pay for results.
We recruit, brief, and manage a network of TikTok Shop and Shopee creators who sell your products on commission. You set the commission rate - creators earn when buyers click and buy. Open network, pay-for-results model.
10M/mo + 5% of affiliate-attributed GMV.
Vietnam-market specialist · Founded 2019 · Shopee Partner · TikTok Shop Partner
Is this you?
Four signs an affiliate network beats hiring sales reps.
This is for you if
- You sell on TikTok Shop or Shopee and want a network of creators selling your products on commission.
- You want a pay-for-results model - creator payout tied to attributed sales, not paid upfront.
- You run your own store and want the affiliate channel handled without a full managed-store retainer.
- You are pre-launch and want the affiliate program designed and recruited before launch.
Looking for something else?
You want to book one specific named creator for a fixed campaign fee.
Influencer & Creator MarketingBrand-directed, fee-based creator booking - a different model from the open affiliate network.
You want your whole store run day-to-day, not just the affiliate channel.
Managed Marketplace OperationsAffiliate work is already included inside the full retainer.
The difference
Affiliate vs Influencer & Creator Marketing.
Two creator models, one decision. Pick by how you want to pay and how much control you want over creator selection.
Commission-based, open network. Creators in the platform's affiliate program self-select your products. You set the commission rate - creators earn when a buyer clicks and buys. No upfront creator payment. LMC charges 5% of affiliate-attributed GMV. Best for: broad reach, pure pay-for-results, and scalable GMV at low upfront cost.
Fee-based, brand-directed booking. You (or LMC) select specific creators that fit your brand. LMC briefs, books, and manages them for a campaign or retainer. You pay an upfront creator fee; LMC charges a 10% coordination fee on the creator budget. Best for: brand-building campaigns, specific voice requirements, and livestream-driven sales.
How we deliver
Recruit, brief, pay - a program you can leave running.
From program design to ongoing creator management.
Program design
Commission rate, cookie window, and eligible product list configured. Platform affiliate portal set up - TikTok Shop Open Plan and Shopee affiliate program.
Creator recruitment
Active outreach to platform-native creators in your product category. Screening for audience-product fit and content quality.
Creator onboarding
Briefed, product-sampled, and added to the program. Selling guides and product talking points delivered to each creator.
Ongoing management
Creator activity monitored weekly. Underperformers removed; strong performers briefed for additional content. New recruiting runs continuously.
Monthly reporting
Affiliate GMV, creator count, top-performing creators, and commission spend delivered monthly.
What you receive
Creators selling on commission, tracked weekly.
Platform affiliate portal setup and management
TikTok Shop Open Plan and Shopee affiliate portal - configured, launched, and managed from day one.
Active creator recruitment
Ongoing recruitment in your product category - not a one-time seeding and leave.
Creator briefing and onboarding materials
Every creator receives a product brief, content guidelines, and platform-compliant selling materials.
Sample coordination
Sample lists approved by you before any product is sent. Costs passed through at cost - LMC does not own or hold inventory.
Weekly activity monitoring
Underperformers removed; strong performers briefed for additional content.
Monthly affiliate GMV report
Creator-level breakdown of GMV, clicks, commission spend, and program size.
How it is priced
Setup fee, monthly platform, commission to creators.
- Monthly retainer
- 10M VND
- Performance fee
- 5% of affiliate-attributed GMV
- Minimum term
- 3 months
- Sample cost passes through at cost - no inventory ownership by LMC. You approve the sample list before any product is sent.
- The affiliate commission is set by you and paid by the platform directly to creators. It is not an LMC fee and not ad spend. LMC charges 5% of the GMV that comes through the affiliate channel.
- No GMV guarantee. Creator activity and buyer conversion depend on product-market fit, commission rate, and platform algorithm. LMC manages every input we control.
All prices in VND, exclusive of VAT.
Why LMC
We run programs we would sign up for.
LMC manages affiliate programs inside the platform tools - TikTok Shop Open Plan, Shopee affiliate portal. No third-party affiliate platform add-on required.
We recruit and maintain the creator pool continuously. A neglected program fills with inactive creators - we replace underperformers and brief new ones every month.
Monthly GMV reporting is creator-level - you see which creators are driving revenue and which are not. No aggregated-only reporting that hides individual performance.
Every creator entering your program receives a written brief covering approved product claims, prohibited statements, and posting requirements. Content is reviewed before it goes live. No brief sign-off means no posting - that rule applies to every creator in every program we manage.
Frequently asked questions
What brand owners ask before launching an affiliate program.
What is the difference between this and Influencer & Creator Marketing?
Affiliate: open network, commission-based, any eligible creator can join, you pay when the sale happens. Influencer & Creator: you pick specific creators, brand-directed campaigns, upfront fee. The right model depends on whether you want brand control or cost-efficiency. Both can run in parallel.
Who pays the affiliate commission?
The platform pays creators from the commission pool you set as the seller. It is not an LMC fee. LMC charges 5% of the affiliate-attributed GMV that comes through the channel.
Do you guarantee a GMV outcome?
No. Affiliate GMV depends on creator activity, audience fit, product demand, and platform algorithm. We manage every input we control - recruitment quality, briefing, and creator engagement. We cannot guarantee a specific revenue outcome.
Can I run this if I have not launched yet?
Yes. Pre-launch brands can have the affiliate program designed and creator recruitment started before or alongside their store launch. Some creators are happy to onboard early in exchange for product samples.
What happens if creators post misleading content?
All creators receive an LMC brief that outlines content guidelines and product claims that are and are not allowed. LMC monitors active content and removes creators who violate the brief or platform policy.
How many creators do you recruit?
Target pool size is agreed at scoping based on product category and platform. A typical program targets 20-50 active creators per platform per month. We recruit to replace attrition - the net active count is maintained continuously, not just reported at month-end.
Turn creators into a sales channel that pays for itself.
A 30-minute scoping call is free. We review your product range, commission structure, and platform setup - and give you a creator-recruitment plan.
Prefer not to book a call yet? Send us your questions and we'll point you to the right next step.
10M/mo + 5% GMV
Book a scoping call