Strategy · Market Research

If you go to market after our research, you pay nothing for the research.

Vietnam market sizing, platform comparison, competitor mapping, and demand validation. A written GO / NO-GO delivered as a structured report. The LMC Research Guarantee: if you go to market with LMC within 90 days, the research fee is a 100% credit toward your engagement.

From 39M VND - the research fee credits back when you go to market with LMC.

Vietnam-market specialist · Founded 2019 · Shopee Partner · TikTok Shop Partner

Free if you go to market with LMC after the research. A standalone fee applies only if you take the report elsewhere.

Is this you?

Four signals research pays for itself.

This is for you if

  • You are evaluating Vietnam as a new market for the first time.
  • You are weighing platforms - Shopee VN vs TikTok Shop VN, or whether to add Lazada VN.
  • You are launching a new category and need sizing, demand validation, and competitor mapping.
  • You are evaluating a new product line and need a grounded GO / NO-GO before committing.

Looking for something else?

  • You already sell on Shopee or TikTok Shop and need growth, not research.

    Managed Marketplace Operations

    The GO decision is already made - skip to operations.

  • The GO decision is locked and you just need the store built.

    Store Build & UX

    Research is not needed - go straight to the build.

  • Your concern is counterfeits or gray imports, not market entry.

    Brand Protection

    That is a brand enforcement question, not a market question.

How we deliver

The LMC Research Guarantee.

A 4-step mechanic that makes research a no-lose decision.

Commission the research

Book the tier that fits your question. T1 Market Pulse for a broad market scan. T2 Growth Blueprint for a full strategic assessment.

Receive a written deliverable

All research is delivered as a structured written report - not a presentation deck without data behind it. Primary data pulled at the time of the engagement.

Make your decision

If the answer is NO-GO, you keep the full research report. The data has standalone value whether you proceed or not. LMC will say NO-GO if the data says NO-GO.

Apply the credit

If you go to market with LMC within 90 days, 100% of the research fee becomes a credit toward a qualifying engagement - Managed Marketplace Operations, Multi-channel Growth Accelerator, or Full-Stack Partnership.

Researcher reviewing handwritten notes and printed analytics next to a laptop.

How it is priced

Two tiers - one question type each.

Per-tier deliverables are listed below. The Research Guarantee applies to both.

T1 Market Pulse

Broad market scan

39M VND
one-time
  • Vietnam market sizing for your category
  • Platform comparison (Shopee vs TikTok Shop vs Lazada)
  • Category demand analysis
  • Top-5 competitor mapping
  • GO / NO-GO recommendation with rationale
  • 100% credit toward downstream engagement
Full depth

T2 Growth Blueprint

Full strategic assessment

92M VND
one-time
  • Everything in T1 Market Pulse
  • Full category deep-dive and ranking analysis
  • Platform algorithm and promotional calendar analysis
  • Secondary competitor mapping and pricing benchmarks
  • Detailed market entry playbook
  • 100% credit toward downstream engagement

After the report

The decision is made. Now the move.

From analysis to action

The Research Guarantee credits your fee 100% toward whichever next move you pick.

GO - single market, single platform. Ready to build and launch.

Build and run early growth.

GO - already selling on a platform and need growth.

Operate the store.

GO - multi-store or multi-platform operation.

Operate across platforms.

GO - embed LMC as your full eCom department.

One embedded relationship.

NO-GO - the data says do not enter this market or this category right now.

You keep the full research report. The most honest answer LMC offers.

Why LMC

We are operators - and we ran out of vendors we trusted.

Primary data, not recycled reports

Research is conducted live - platform search data, competitor listing analysis, and active pricing pulls at the time of the engagement. Not a repurposed study from a previous client.

A GO / NO-GO written into the deliverable

Every report contains a recommendation with a rationale. We will say NO-GO if the data says NO-GO - that is the most honest answer we can give.

The Research Guarantee is real

The 100% credit toward a downstream engagement is a genuine commercial commitment, documented in the engagement letter - not a marketing hook.

Vietnam platform data, not global proxies

Shopee, TikTok Shop, and Lazada Vietnam behave differently from their regional counterparts. LMC pulls data directly from the Vietnam instances - search volume, competitor pricing, and category ranking - not a regional average that obscures local market realities.

Frequently asked questions

The fine print before you commission.

What is the Research Guarantee and how does it work?

If you sign a Managed Marketplace Operations, Multi-channel Growth Accelerator, or Full-Stack Partnership engagement within 90 days of receiving your research report, 100% of the research fee credits toward that engagement. The credit applies to the onboarding fee or first-month retainer. Terms are documented in the engagement letter.

What qualifies as "going to market with LMC"?

Signing a Managed Marketplace Operations, Multi-channel Growth Accelerator, or Full-Stack Partnership engagement within 90 days of report delivery. The engagement must be active - not a letter of intent.

What if the answer is NO-GO?

You keep the full research report. The data behind a NO-GO decision has standalone value - it can inform a future market entry or a category pivot. LMC does not refund fees for a NO-GO outcome.

What is the difference between T1 and T2?

T1 answers: "Is there a market here, and which platform?" T2 answers: "Is there a market here, which platform, how do I enter, who do I compete against, and what does a viable first year look like?"

Can I upgrade from T1 to T2 during the engagement?

Yes. If the T1 findings warrant deeper investigation, we can extend to T2 scope with a scoping conversation and a supplemental fee.

How recent is the research data?

All data is pulled at the time of the engagement. We do not recycle reports from previous clients or use publicly available secondary data as the primary source.

Stop guessing. Start with the answer.

A 30-minute scoping call is free. We confirm the research scope and recommend the right tier - and explain the Research Guarantee in plain terms.

Prefer not to book a call yet? Send us your questions and we'll point you to the right next step.