Creative & Web · Design
A brand identity worth buying from - logo, system, guidelines.
Brand identity work only - logo, brand mark, color, typography, and brand guidelines. No photography, no video, no monthly retainer. Two fixed-scope project SKUs and an existing-client rate-hour for small edits.
Brand Identity from 24M VND - 50M VND for the full system.
Vietnam-market specialist · Founded 2019 · Shopee Partner · TikTok Shop Partner
Is this you?
Three signals your brand identity is the weak link.
This is for you if
- You are launching a brand and need a logo and a coherent visual identity.
- Your storefront looks improvised and loses trust at the moment of decision.
- You have an existing logo but no brand system - colors, typography, and guidelines that keep everything downstream consistent.
Looking for something else?
You need a website designed and built - a full web build, not just graphics.
Website DevelopmentA web build, not a graphic design project.
You need brand naming, positioning strategy, or market research before the visual design.
AdvisoryBrand strategy is a strategy question, not a design question.
What we design
The brand identity layer - foundation for everything downstream.
One category, two depths. Logo, system, guidelines.
Logo and brand mark
Primary logo, brand mark variants, and lockups for marketplace, web, and packaging contexts. Delivered as editable source files plus export-ready PNG/SVG.
Color palette and typography
Defined primary and accent palette with hex/RGB/CMYK values. Type system with heading and body pairings, sized for screen and print.
Brand guidelines document
A written brand guideline document that codifies logo usage, color, typography, tone, and application rules. 10-page minimum (Essential) or 25+ pages (Full).
Application set (Full only)
Business card, letterhead, social profile assets, and a sample marketplace banner treatment. The system in action - so downstream work has a reference.
What this is not
Brand identity only.
The most important scope boundary in this service - repeated here, in the FAQ, and in every project brief.
The Design Service produces Brand Identity Essential or Full. Marketplace banners, listing images, and ad creative are no longer sold as standalone project SKUs - they are produced inside operations retainers (MMO, MGA, Full-Stack) or under the rate-hour for existing LMC clients.
Photography, video, motion graphics, and animation are not in scope - referred to a partner. There is no monthly creative retainer - ongoing creative for active clients sits inside the operations retainer or the rate-hour mode.
How it is priced (Mode A)
Brand Identity project SKUs.
Two fixed-scope project packages. 2 revision rounds included.
Brand Identity Essential
Core brand system
- Logo and brand mark
- Color palette and typography
- 10-page brand guidelines document
- 2 revision rounds
Brand Identity Full
Complete brand system
- Full logo system and brand marks
- Color, typography, iconography, and pattern
- Brand guidelines document 25+ pages
- Application set (business card, letterhead, social)
- 2 revision rounds
How it is priced (Mode C)
Rate-hour for existing LMC clients.
- Rate-hour (existing LMC clients only) 2-hour minimum. Not a prospect entry point.
- ~700,000 VND/hour
- The rate-hour mode is available to existing LMC clients only - it is not offered at scoping and not positioned as a prospect entry point.
- There is no monthly creative retainer. Ongoing creative work for active LMC clients is handled via the rate-hour mode or inside the relevant operations retainer (MMO, MGA, Full-Stack).
- All prices in VND, exclusive of VAT.
All prices in VND, exclusive of VAT.
What we route elsewhere
Adjacent work goes to other LMC teams.
Design is a piece, not the platform
We do not run stores, ads, or websites. We hand off cleanly to the team that does.You need a website designed and built.
The Design Service produces the visual identity layer for a web build.
You need marketplace assets uploaded into Seller Center.
Upload and configuration is a separate service.
You need ongoing store operations alongside the creative work.
Managed operations includes creative asset deployment.
Frequently asked questions
What clients ask before commissioning design.
What does "brand identity only" actually mean?
LMC designs the brand system - logo, brand mark, color, typography, and brand guidelines. Marketplace banners, listing images, and ad creative are no longer sold as standalone project SKUs - they are produced inside operations retainers (MMO, MGA, Full-Stack) or under the rate-hour for existing clients. Photography, video, motion graphics, and animation remain out of scope.
Is there a monthly creative retainer?
No. The previous Creative Retainer (Light 8M/month, Standard 14M/month) was retired. Ongoing creative work for existing LMC clients is handled via the rate-hour mode or inside the relevant operations retainer. New brands that need a brand system commission Brand Identity Essential or Full as a fixed-scope project.
How many revisions are included?
2 revision rounds are included in both Brand Identity packages. We scope revisions explicitly - unlimited revisions are not available.
Do you work from our existing brand guidelines?
Yes - if you already have a complete brand system, marketplace and ad creative are produced inside MMO, MGA, or Full-Stack retainers. If your guidelines are incomplete or inconsistent, we will recommend Brand Identity Essential or Full before downstream production starts.
Where do marketplace banners and ad creative come from now?
Inside the operations retainer. Managed Marketplace Operations, Multi-channel Growth Accelerator, and Full-Stack Partnership all include creative production for active stores. Standalone marketplace or ad creative packs are no longer offered as project SKUs.
Is the rate-hour option available to new clients?
No. The rate-hour mode (~700,000 VND/hour, 2-hour minimum) is available to existing LMC clients with an active relationship. It is not a prospect entry point and not offered at scoping.
A brand identity worth buying from. Let's build yours.
A 30-minute scoping call is free. We review your current brand assets, confirm Brand Identity Essential vs Full, and give you a project timeline.
Prefer not to book a call yet? Send us your questions and we'll point you to the right next step.
From 24M VND
Book a scoping call