Role overview
LMC Agency is a Vietnam-based end-to-end eCommerce growth partner. We help brands grow on Shopee, TikTok Shop, and Lazada through full-stack services: store operations, marketplace advertising, fulfillment, compliance, and market research. Team of approximately 20 specialists.
Senior Sales Executive is the senior individual contributor on the new-business track. You own the full sales cycle for complex, high-value, and strategic accounts - deals where size, brand recognition, or multi-platform scope requires senior judgment. You operate with minimal day-to-day direction, support junior sales staff on hard calls, and help shape quarterly sales strategy. Where a Sales Executive follows the playbook, you refine it.
Key responsibilities
New business sales
- Lead qualification: Qualify leads across all account sizes. Take direct ownership of high-value accounts (expected retainer ≥ 50M VND/month, multi-platform, or recognisable brand). Support junior staff on borderline routing decisions.
- Discovery: Lead discovery calls for complex accounts. Go beyond template capture - diagnose the client’s full eCommerce situation including platform mix, competitive position, and compliance exposure. Produce a scope outline that anticipates objections before the proposal is written.
- Proposal: Build proposals for multi-service, multi-platform engagements. Apply pricing judgment on hybrid deal structures (upfront + monthly + commission). Flag and get GM sign-off on any pricing exception before the proposal goes out.
- Close: Lead negotiation within approved parameters. Handle counter-offers and re-scope requests without restarting the discovery process unless scope fundamentally changes. Prepare the contract, secure signature and deposit, and hand off to the onboarding team with a complete kickoff brief.
- Outbound: Design or contribute to outbound prospecting sequences (Zalo, email) for GM approval. Execute, track reply rates, and iterate.
Client success
- Own senior client relationships for assigned accounts; lead monthly business reviews for strategic clients
- Review junior staff output on weekly reports before delivery
- Handle escalated client communications that require senior authority - pricing disputes, SLA exceptions, scope creep conversations
Sales planning and team development
- Contribute to quarterly sales planning: pipeline forecasting, target-setting, outbound strategy
- Support and review work of Sales Executives - qualification decisions, discovery notes, proposal drafts
- Identify patterns in lost deals; feed insights back to GM for process and positioning improvements
New client onboarding (secondary)
- Be available at the start of onboarding for accounts you closed
- Ensure your handoff brief is complete enough that the ops team can proceed without re-scoping
Tools you will use
- Odoo CRM and Projects - full pipeline visibility and task management; B3+ proficiency required
- Google Drive - discovery docs, scope outlines, multi-service proposals (you adapt templates, not just fill them)
- Zalo and Email - primary channels for client and prospect communication in Vietnamese
- LMC service menu - deep fluency across all service lines; able to construct custom deal structures
- LMC pricing framework - apply hybrid pricing logic for complex deals; know the levers and their limits
Required skills
Mastery level
- Full command of the sales cycle from prospecting through close
- Account management - builds and retains senior client relationships independently
- Active listening - extracts the real problem, not just the stated ask
- Sales data analysis - reads pipeline data and spots trends without prompting
Advanced level
- Negotiation - handles complex counter-offers and protects deal integrity
- Customer retention - proactively identifies at-risk relationships and acts
- Lead generation and qualification - sets the standard others follow
- Persuasive communication - written and verbal, Vietnamese and English
- Sales pitch and presentation - comfortable presenting to brand owners and C-suite in Vietnamese
- Sales planning - contributes to team targets and strategy, not just execution
- Service portfolio knowledge - fluent across all LMC offerings and their commercial structures
Solid proficiency
- Strategic thinking and risk management
- Regulatory and compliance awareness: Vietnam eCommerce context
- Odoo CRM and Project/Timesheet modules
- Data visualisation - shapes dashboards and briefs that move decisions
What we look for
- 3+ years in B2B sales, business development, or client success - eCommerce, agency, or tech services strongly preferred
- Proven track record closing deals in the 20M - 100M VND/month range with multi-stakeholder decision-making
- Can lead a discovery call, write a proposal, and close a contract without hand-holding
- Comfortable presenting to C-suite or brand owners in Vietnamese; reads and applies English documentation
- Has supported or reviewed junior sales staff on deals
- Deep familiarity with Vietnam eCommerce: Shopee, TikTok Shop, marketplace dynamics, seasonal campaigns
- Odoo CRM proficiency or ability to reach solid working level within 60 days
What we offer
- Compensation: Competitive base + performance incentive tied to closed revenue and retention (disclosed at HR screen)
- Ownership: Senior voice in the room on strategic accounts; direct line to GM for deal strategy and pricing decisions
- Influence: Real input on sales planning and process improvement - you help refine the playbook
- Career path: Clear path toward Head of Sales as the team grows
- Environment: Small team; your results are visible, feedback is direct, stakes are real
How to apply
Email cv_sse@lmc.vn with the subject line “Application: Senior Sales Executive”.
Include:
- Your CV (PDF preferred)
- A short note (3-5 sentences) on a complex deal you closed - size, stakeholders involved, how you navigated it
We respond to every application within 5 business days. Two rounds: a 30-minute intro call, then a case discussion with the GM.