Overview
This document defines what LMC’s Design Service contains, how we deliver it, what the client receives, and how it is priced. It is the source of truth for sales conversations, contract drafting, and delivery scope.
The Design Service brings back a scoped slice of LMC’s previously-paused Creative Production line: brand identity only. Two packaging modes exist - fixed-scope Brand Identity project SKUs and an existing-client rate-hour for small edits. There is no monthly creative retainer. Marketplace banners, listing images, and ad creative are produced inside operations retainers, not as standalone packs.
What it is
The Design Service gives your brand a credible identity system. It answers one question: “Do our logo, color, typography, and guidelines look professional enough to anchor everything downstream?”
We design:
- Logo and brand mark - primary logo and variants for marketplace, web, and packaging contexts.
- Color and typography - defined palette and type system sized for screen and print.
- Brand guidelines document - 10 pages (Essential) or 25+ pages (Full) codifying usage rules.
- Application set (Full only) - business card, letterhead, social, and a sample marketplace banner treatment.
The Design Service is right for you if:
- You are launching a brand and need a logo and a coherent visual identity.
- Your storefront looks improvised and is losing trust at the moment of decision.
- You have an existing logo but no brand system - colors, typography, and guidelines that keep everything downstream consistent.
The Design Service is standalone. It is also the natural visual layer for a Website Development build - if you are commissioning a website, the same team can supply the brand identity that flows into it. Marketplace banners, listing images, and ad creative for active stores are produced inside Managed Marketplace Operations, Multi-channel Growth Accelerator, or Full-Stack Partnership retainers.
What it is not
This is a graphics-and-brand service. It is not a content production studio. The single most important boundary, stated plainly: no photography, no video. This is the number one source of scope disputes, so read the Out of scope section before you engage.
The Design Service is the wrong service if:
- You need product photography or lifestyle shoot coordination - refer to a photography studio.
- You need video production, motion graphics, or animation - not in scope; referred out.
- You need brand naming, positioning strategy, or market research - that is Advisory or Market Research.
- You need a website designed and built - that is Website Development.
Process
- Brief and scope (Week 1). We capture the design brief: brand inputs, references, the full asset list, and platform specifications. We confirm deliverable format and revision rounds. You confirm the brief before production starts.
- Concept and direction. We produce a first-round concept or visual direction. You pick one direction to develop.
- Production. We produce all in-scope assets to platform specification.
- Revision. Agreed revision rounds run on the chosen direction. Round count is set by packaging mode - see Price.
- Handoff. We deliver export-ready final files, editable source files, and a short usage note. Brand Identity work also delivers a brand guideline document.
Deliverables
What you receive:
- Design brief - written, agreed before production.
- Concept / direction options - first round.
- Final asset files - export-ready, built to platform specification.
- Editable source files - you own and can hand to any designer later.
- Brand guideline document - Brand Identity SKUs only.
- Usage note - how and where to use each asset.
Price
Two packaging modes. All prices GM-locked and quoted in VND.
Mode A - Brand Identity Project SKUs (fixed scope)
| SKU | Scope | Price |
|---|---|---|
| Brand Identity - Essential | Logo + core palette and type + 10-page brand guidelines document | 24,000,000 VND |
| Brand Identity - Full | Logo system + full brand guidelines document (25+ pages) + application set | 50,000,000 VND |
Revision rounds: 2 revision rounds included in both packages.
Mode C - Rate-hour (ad-hoc, existing clients only)
| Rate | Terms |
|---|---|
| ~700,000 VND / hour, minimum 2-hour block | Existing LMC clients only. Small edits and quick jobs. Not sold to prospects as an entry point. |
No monthly creative retainer. The previous Creative Retainer (Mode B - Light 8M/month, Standard 14M/month) was retired in the 2026-05-25 revamp. Ongoing creative work for active clients is handled inside the operations retainer (Managed Marketplace Operations, Multi-channel Growth Accelerator, Full-Stack Partnership) or via the rate-hour mode.
No standalone marketplace or ad creative packs. The previous Marketplace Creative Pack (8M) and Ad Creative Pack (6M) were retired in the same revamp. Marketplace banners, listing images, and ad creative for active stores are produced inside the operations retainer.
All prices exclusive of VAT.
How it connects to the rest of LMC
The Design Service is a-la-carte and stands on its own. It also feeds and supports several other LMC services.
| If you are also… | The Design Service supplies | Related LMC service |
|---|---|---|
| Building a marketplace storefront | The brand identity that store decoration applies | Store Build & UX |
| Commissioning a brand website | The brand identity layer for the site | Website Development |
| Running steady marketplace operations | Brand identity foundation; marketplace and ad creative produced inside the retainer | Managed Marketplace Operations |
The design files are yours. Editable source files hand off cleanly to any later engagement, in-house or external.
Out of scope
- Photography. No product or lifestyle photography. The Design Service works with client-supplied or stock imagery. Photo shoots are client-sourced or referred to a photo studio.
- Video production and editing. Not in scope. Creator video is produced by creators themselves under Influencer & Creator Marketing. Produced video ads are referred out - LMC does not shoot or edit video.
- Copywriting. The Design Service produces the visual layout and places supplied copy. Substantial copy - product descriptions, ad copy, brand messaging - is client-supplied or scoped elsewhere.
- Web design and development. Website UI design and build is the Website Development service.
- Marketplace implementation. The Design Service produces the asset files. Uploading and applying them in Seller Center is Store Build & UX, Product Listing Optimization, or Managed Marketplace Operations.
- Brand naming and positioning strategy. Brand Identity delivers the visual system. Brand naming, positioning, and strategy are Advisory or Market Research.
- Print and packaging design. Focus is digital eCom assets. Print or physical packaging design requires explicit separate scoping.
How to engage
- Book a 30-minute scoping call - free. We confirm the Design Service fits your need, recommend Essential vs Full, and quote.
- Receive scope of work and quote. Both Brand Identity packages are fixed-price. Engagement begins on signature and deposit.
- Brief and scope session held in Week 1; you confirm the brief before production.
- Production and revision run over the agreed timeline.
- Handoff - final files, source files, usage note, and a brand guideline document.