Overview
This document defines what the Full-Stack Partnership contains, how LMC delivers it, what the client receives, and what sits outside scope. It is the source of truth for sales qualification, contract drafting, and delivery scoping.
The Full-Stack Partnership is a custom engagement: LMC operates as the client’s embedded eCom department under a single 24-month relationship. It is the top Solution on the LMC graduation ladder, and it is not a sum of parts - it is a single operating relationship with its own governance, reporting, and escalation structure.
Right fit
The Full-Stack Partnership is your eCom department, embedded. LMC handles strategy, market intelligence, store operations, marketplace growth, fulfillment coordination, brand protection, and executive advisory under one operating relationship - so you capture full-stack eCom performance without the cost, risk, or management overhead of building an internal team.
The Full-Stack Partnership is right for you if:
- You have existing revenue on at least one Vietnam platform - this is not a cold start.
- You have brand IP worth protecting, with real or anticipated counterfeit and gray-import exposure.
- You have a decision-maker with a 24-month horizon and budget authority.
- You are looking to embed LMC as your eCom department, not to test LMC.
Full-Stack is designed for 1-2 new signings per year. It is not a volume product. We qualify hard, and we do not discount Full-Stack to close a hesitant prospect.
Wrong fit
The Full-Stack Partnership is the wrong fit if:
- You want to try LMC for 3 months first - route to the Launch Starter Pack, the designed trial mechanism.
- You want operations but not brand protection, or cannot commit to 24 months - that is the Multi-channel Growth Accelerator.
- You are a cold start with no platform revenue yet - start with Market Research and the Launch Starter Pack.
We will tell you on the scoping call if you are on the wrong path. The 24-month minimum is real, and we do not sign clients we believe should start somewhere else.
Process
The Full-Stack Partnership runs in five components under one governance structure.
- Onboarding and diagnostic (Month 1). A full audit across all active services - store health, platform account status, brand protection exposure, fulfillment SLA performance, advisory agenda. Produces a 90-day operating plan co-signed by the GM and the client.
- Platform operations (ongoing). The full Multi-channel Growth Accelerator scope embedded: up to 6 stores across Shopee and TikTok Shop; a single product-knowledge base; shared content assets with platform-specific adaptations; marketplace operations, affiliate and creator marketing, buyer engagement, market intelligence (quarterly research plus monthly competitor tracking), and unified cross-platform reporting.
- Brand protection (ongoing). Brand Protection Track 1 enforcement on the 2 primary marketplaces (Shopee and TikTok Shop): monitoring, counterfeit and gray-import takedowns, and a weekly enforcement activity summary.
- Advisory retainer (ongoing). Scheduled access to Specialist, Department, or Executive advisory tiers per an agreed monthly allocation, with a post-session handoff to sales or operations as a standard workflow step.
- Quarterly business review (QBR). A GM-level review with the client: NMV performance, brand protection summary, advisory themes, and the 90-day forward plan. A written summary is delivered within 5 business days of each QBR.
What this means for you: you get an eCom department with its own governance and a GM-level relationship - without payroll, ramp time, turnover risk, or the management overhead of running that team yourself.
Deliverables
Client receives, monthly unless noted:
| Deliverable | Cadence |
|---|---|
| Unified NMV + performance report (cross-platform, all stores, GM commentary) | Monthly |
| Brand protection activity summary (enforcement actions, takedowns, MAP violations resolved) | Monthly |
| Advisory session notes + recommended next steps | Per session, within 2 business days |
| 90-day operating plan | At onboarding; refreshed at each QBR |
| QBR written summary (GM-signed) | Quarterly, within 5 business days of the QBR |
| Odoo client portal access (task visibility, document repository, invoice history) | Ongoing |
Price
| Component | Rate |
|---|---|
| Initiation fee | FREE (waived for the 24-month commitment) |
| Monthly retainer | 65,000,000 VND/month |
| NMV commission | 2% of Net Merchandise Value (all platforms combined) |
| Minimum term | 24 months - no early exit without a penalty clause |
What Full-Stack includes vs a la carte
| Component | A la carte shape |
|---|---|
| Multi-channel Growth Accelerator | 40M init + 38M/mo + 3% NMV (flat) |
| Brand Protection Track 1 | Brand Audit 30M + 15M/mo per-platform enforcement retainer (6-month rate) |
| Advisory | 4M-20M per 2-hour block (retainer allocation included) |
| Full-Stack Partnership | FREE init + 65M/mo + 2% NMV - one contract, one relationship |
Build vs Buy benchmark: the fully loaded internal eCom team equivalent (eCom Manager + Junior Generalist + Assistant + Copywriter + Designer, plus roughly 25% employer costs) is 83M-124M/month at 2026 Vietnam market rates. The Full-Stack Partnership at 65M/month sits below the floor of that team - with broader coverage and no ramp time.
All prices exclusive of VAT.
How it connects to the rest of LMC
The Full-Stack Partnership is the top Solution on the LMC graduation ladder: Managed Marketplace Operations to Multi-channel Growth Accelerator to Full-Stack Partnership.
| Situation | Recommended LMC service |
|---|---|
| Client wants a 3-month trial before any commitment | Route to the Launch Starter Pack - the designed trial mechanism |
| Client wants operations but not brand protection, or cannot commit to 24 months | Route to the Multi-channel Growth Accelerator |
| Client is a cold start with no platform revenue | Route to Market Research, then the Launch Starter Pack |
| Client needs more than 6 stores | Flag to GM and HoD - re-scoping required, do not commit |
Graduation into Full-Stack: the most common path is a Multi-channel Growth Accelerator client who adds a Brand Protection contract, engages Advisory regularly, and extends their horizon past 24 months. When two of those three appear, the Full-Stack Partnership is the cleaner structure - one contract, one GM-level relationship, a lower per-store rate, and a lower 2% NMV commission.
Out of scope
- Store count beyond 6. The Multi-channel Growth Accelerator cap of 6 stores applies. Beyond 6 requires explicit re-scoping and pricing with HoD and GM approval.
- Platform account creation. The client must have active Seller Center accounts before onboarding. LMC does not register accounts.
- Content production. Not included in the retainer. Graphic design and brand identity are available via the Design Service (a-la-carte add-on); product photography and video are client-supplied. LMC adapts and deploys assets.
- Inventory ownership or purchasing. A hard red line. LMC never owns, purchases, or holds inventory. A Merchant of Record service is permissible; literal product purchase is not, ever.
- Non-Vietnam primary operations. Full-Stack is Vietnam-market primary. SEA and cross-border are roadmap only; not promised or priced under this contract.
- Fulfillment SLA guarantee. LMC coordinates the 3PL sub-vendor; SLA performance is the sub-vendor’s obligation. LMC escalates and manages, but does not absorb 3PL failure liability.
- Legal or IP registration services. Brand Protection covers monitoring and enforcement escalation. LMC does not provide trademark filing, legal representation, or IP registration.
- Brand Protection beyond the 2 primary marketplaces. Full-Stack includes BP Track 1 enforcement on Shopee and TikTok Shop only. BP on Facebook or Zalo, and Track 2 Distribution Governance, are scoped add-ons quoted on top of the 65M/month retainer.
- Off-platform paid ad channels. Affiliate and creator marketing are standard scope. Meta, Google, YouTube, and Zalo ad campaigns are not - separate scoping required.
- Software and Website Development. Software Development is a paused service; refer out. Website Development is a separate LMC service (a-la-carte add-on), not bundled into the Full-Stack retainer.
- Advisory hours beyond the agreed monthly allocation. Additional blocks are billable at standard Advisory rates (4M / 10M / 20M per 2-hour block).
How to engage
- Book a 30-minute scoping call - free. We qualify the engagement against the Full-Stack bar (existing platform revenue, brand IP worth protecting, a 24-month decision-maker).
- Qualification and scoping. If Full-Stack is the right structure, we scope the custom engagement. If not, we route to the right standalone service or Solution.
- Receive the custom engagement contract. The 24-month term begins on signature; the initiation fee is waived.
- Onboarding and diagnostic (Month 1): a full audit across all components, producing a 90-day operating plan co-signed by the GM and the client.
- Embedded operations begin across operations, brand protection, and advisory under one governance structure.
- Quarterly business review with the GM and the client, with a written summary within 5 business days.