Overview
This document defines what the Multi-channel Growth Accelerator contains, how LMC delivers it, what the client receives, and what sits outside scope. It is the source of truth for sales conversations, contract drafting, and delivery scoping.
The Multi-channel Growth Accelerator is a scoped retainer that operates every store a brand sells on - up to 6 stores across Shopee and TikTok Shop - as a single coordinated operation. It is the middle Solution of the LMC graduation ladder.
What it is - and is not
The Multi-channel Growth Accelerator runs your whole marketplace presence as one operation. It bundles Store Build & UX, Managed Marketplace Operations, and 3PL Fulfillment coordination across multiple stores - so you scale across platforms without managing multiple vendors or rebuilding your catalog for each new store.
The Multi-channel Growth Accelerator is right for you if:
- You operate, or are about to operate, 2 or more stores across Shopee and TikTok Shop.
- You have outgrown single-store operations but are not ready for a 24-month embedded relationship.
- You want one team and one report across every store, not a separate vendor per platform.
- You want fulfillment coordination managed alongside operations, under one roof.
The Multi-channel Growth Accelerator is the wrong fit if:
- You have only one store and no near-term expansion plan - route to standalone Managed Marketplace Operations.
- You do not have a store yet and have not validated the market - start with Market Research, then the Launch Starter Pack.
- You want LMC as a full embedded eCom department including brand protection and advisory - that is the Full-Stack Partnership.
We will tell you if you are on the wrong rung. Multi-channel is multi-store by design; we do not force a multi-store sale on a single-store client.
Process
The Multi-channel Growth Accelerator runs in five stages.
- Onboarding (Month 1). We build new stores or audit and remediate existing stores to the LMC golden standard. Every store in scope is set up from a single product-knowledge base - one master SKU list, one shared content asset library, platform-specific adaptations applied per store.
- Marketplace operations (ongoing). Listings and keyword optimization, on-site advertising management, campaign and promotional orchestration, market intelligence (quarterly research plus monthly competitor tracking), affiliate and creator marketing, and buyer engagement - run across all stores in parallel. Content assets are shared from the master; platform-specific banners and copy are adapted, not rebuilt.
- Fulfillment coordination (ongoing). LMC manages the 3PL sub-vendor relationship - dispatch SLA, breakage rate, tracking update cadence - on the client’s behalf. LMC does not own, purchase, or hold inventory.
- Unified reporting (monthly). A single cross-platform NMV report covering all stores, with GM performance commentary and a fulfillment SLA summary. One report, not one per store.
- Scale review (quarterly). A store-count review with the client: add stores, retire underperformers, or rebalance the platform mix within the 6-store cap. Adding stores requires an explicit scope amendment.
What this means for you: the single product-knowledge base is the difference between a coordinated operation and a pile of separate stores. It is what lets LMC add a store without rebuilding your catalog - and what keeps the retainer affordable as you scale.
Deliverables
Client receives monthly unless noted:
| Deliverable | Cadence |
|---|---|
| Unified cross-platform NMV report (all stores, GM commentary, monthly competitor snapshot) | Monthly |
| Quarterly Market Research Report (category trends, competitor positioning, pricing dynamics) | Quarterly |
| Buyer engagement coverage (pre-sales and after-sales chat, rating and review management - all stores) | Ongoing |
| Affiliate and creator marketing (affiliate programs plus KOL/KOC bookings across all stores; performance in the unified report) | Ongoing |
| Campaign log (promotions run, ad spend if applicable, per-store results) | Monthly |
| Fulfillment SLA summary (dispatch rate, breakage rate, tracking compliance) | Monthly |
| Store audit sign-off (baseline state documented before any changes) | Once, Month 1 |
| Quarterly scale review summary (store-count recommendation, platform mix assessment) | Quarterly |
Price
Packaging mode: Scoped retainer - fixed scope, monthly commitment.
| Component | Rate |
|---|---|
| Initiation fee | 40,000,000 VND (one-time) |
| Monthly retainer | 38,000,000 VND/month |
| NMV commission | 3% of Net Merchandise Value, flat |
| Store cap | 6 stores maximum (Shopee + TikTok Shop combined) |
| Minimum term | 12 months |
Normal operating target: 4 stores - typically 2 Shopee and 2 TikTok Shop on the same product catalog. The 6-store cap is a buffer, not the standard configuration.
Buyer engagement staffing: Pre-sales and after-sales chat plus rating and review management across all stores in scope is included in the 38M/month retainer at light shared-pool level. Heavy workload, or a client-requested dedicated product-trained agent, is billed at 15,000,000 VND/month per staff - the same rule as standalone Managed Marketplace Operations.
Build vs Buy benchmark: the fully loaded internal eCom team equivalent (eCom Manager + Junior Generalist + Assistant + Junior Copywriter + Junior Designer, plus roughly 25% employer load) sits at 83M-124M/month at 2026 Vietnam market rates. The Multi-channel Growth Accelerator at 38M/month + 3% NMV covers multi-store execution at a fraction of that cost.
All prices exclusive of VAT.
How it connects to the rest of LMC
The Multi-channel Growth Accelerator is the middle Solution on the LMC graduation ladder: Managed Marketplace Operations to Multi-channel Growth Accelerator to Full-Stack Partnership.
| Situation | Recommended LMC service |
|---|---|
| Client has only 1 store, or wants 1 platform with no expansion intent | Route down to Managed Marketplace Operations |
| Client is pre-launch and has not validated the market | Route to Market Research, then the Launch Starter Pack |
| Client adds a Brand Protection contract, engages Advisory regularly, or has a horizon past 24 months | Propose Full-Stack Partnership at the next quarterly review |
| Client wants Brand Protection alongside Multi-channel operations | Brand Protection runs as a parallel contract with its own per-platform pricing; for a single embedded relationship, route to Full-Stack Partnership |
Graduation triggers upward to Full-Stack: when two of these three appear - the client adds a Brand Protection contract, engages Advisory regularly, or extends their horizon past 24 months - propose the Full-Stack Partnership at the next quarterly review.
Out of scope
- Store count beyond 6. A hard cap. Beyond 6 stores requires explicit re-scoping and re-pricing with GM and HoD approval.
- Platform account creation or registration. The client must have active Seller Center accounts before onboarding. LMC does not register accounts.
- Content production. Not included in this bundle. Banner and graphic design are available separately via the Design Service; product photography and copywriting are client-supplied. LMC adapts and deploys assets.
- Inventory ownership and fulfillment SLA absorption. A hard red line. LMC coordinates the 3PL sub-vendor and escalates failures; LMC does not own, purchase, or hold inventory, and does not absorb 3PL contractual liability. The SLA is the sub-vendor’s obligation to the client.
- Brand Protection and IP enforcement. If counterfeits, gray imports, or MAP violations emerge during operations, LMC flags them and routes to the Brand Protection service. Not covered under this bundle.
- Off-platform paid ad channels. On-site marketplace ads plus affiliate and creator marketing are standard scope. Meta, Google, YouTube, and Zalo ad campaigns are not - separate scoping with GM approval.
- Amazon, Lazada, or other platforms. Shopee and TikTok Shop only. Other platforms require explicit scoping with HoD approval.
- Strategic and cross-function advisory. Operational questions within scope are included; org-level strategic advisory is not. Route those to Advisory.
- Non-Vietnam primary operations. Vietnam market only. SEA and cross-border are not in current scope.
How to engage
- Book a 30-minute scoping call - free. We confirm Multi-channel is the right Solution (2 or more stores, multi-platform) and review your current stores.
- Receive scope of work and contract. Engagement begins on signature and the initiation fee.
- Onboarding (Month 1): new stores built or existing stores remediated, all from a single product-knowledge base.
- Coordinated operations begin across all stores in parallel.
- Unified cross-platform NMV report delivered monthly.
- Quarterly scale review: add stores, retire underperformers, or rebalance the platform mix within the 6-store cap.